We have ten more stories to share with you today. Four of the five share common themes – music, food, beer, and the people of Austin – while the fifth from an Austin resident sheds light on what SXSW is slowly becoming. They’re all interested reads, as are Parts One, Two, Three, Four, Five, and Six.
The Dirty Nil (Canada)
It was Colin from Greys’ birthday on the Friday of SXSW, and we drank the biggest, cheapest, most disgusting margaritas of all time from a Fuzzy’s. It was happy hour. They were 4 dollars, I think we bought 8/9 between the 5 people drinking them. Regardless they did the trick.
Tracked down as much free shit as we could!
Had amazing alligator hot dogs from Frank (go there if you are in Austin) and great doughnuts from Voodoo Doughnuts.
Shehzaad from Greys got so drunk at our Dine Alone showcase that he tried to climb the bar’s taco truck.
Evening Darling (USA)
There’s a paradigm shift in play. You can see it in the millennial empowerment strategies, in which clear growth meets clear goals head on, and face time seems to be a survival strategy of this sea change. Ultimately, we’re all looking to enable a circle-back approach to the event horizon, though our wheel-house is thinning, and the new economy wants to leverage itself before product-enhanced innovation can enable touch-point strategies in its holistic bandwidth. SXSW is the perfect drilldown for that special artist looking to parse political capital in our current information society. Disrupt, disrupt, disrupt. Let’s streamline our synergistic approach to organic growth in social media, utilizing big data for the sake of ballparking the cloud moving forward. Disrupt, disrupt, disrupt. We are future-proof. We are guru. We are sustainability itself, and as long as innovation is sustainable, sustainability will innovate. Let’s do lunch! I’d love to talk to you about some robust game-changers.
Pretty City (Australia)
SXSW 2016 was our first trip to the states as a band. We had heard many stories about the festival, but we all agreed that nothing really prepared us for how incredibly fun it was going to be. SXSW has taken on mythic proportions down here in the antipodes, and so much bullshit floats around about the trials and tribulations of what, as far as we saw, is a kick ass festival. Our official showcase reached capacity, and we had awesome turnouts and receptions at Maggie Mae’s and Darwin’s for the EI PR show.
We saw some incredible bands. We learned early on that we couldn’t get near some of the bigger acts unless we wanted to queue all day (no thanks), so we went on music safaris through the streets of Austin: the Frat party looseness of 6th street, the rock and roll Americana of Trinity, and the local flavour of Rainy St. Some particular highlights were New York band The Killing Floor, who absolutely slayed it at Darwin’s bar. Another highlight was L.A. band Nightmare Air, who we were also lucky enough to share the stage with.
Our lead guitarist, Johnny Rock, made it his sworn duty to inflict Aussie snacks upon the world’s music industry. While he was not mean enough to subject anyone to vegemite, Johnny pumped enough crappy sugary treats into people to make it look like a 10-year old’s birthday party with a self-serve candy bar. Johnny was also in barbeque meat heaven while I was in cheap beer heaven. That shit is really cheap in Texas!
The biggest thing we all took from SXSW was the amazing people we met. We felt so unbelievably welcomed by Austin, and the US industry generally. We had two Uber drivers come to our shows. One legend, Chris, brought his film gear and made a video clip of us. Who does that? People in Austin do that. What a city of legends. Thanks for having us. We can’t wait to get back!
Here’s a shot of us going for broke at the Aussie BBQ:
Sofie Winterson (The Netherlands)
1) Seeing and hearing DJ JLin kill it at Valhalla in front of a small crowd on Saturday night, our last night in Austin. I had never heard of her before, but all those super weird beats… they still all made sense!
2) Eating BBQ for lunch at La Barbecue. In Holland, we are not used to wait in line for food, but waiting for over an hour in the sun was more than worth it.
3) Seeing the band Pearl Charles play (who I met and became friends with in LA last fall) at a Burger Record pool Party where I also ended up buying crazy design pieces from designers out of NY.
4) My last show at SXSW was one of my highlights too. I played at the ScratcHouse on Saturday night and I loved it! Hyped up and hangover back to Holland.
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