Festivals, Music, SXSW, The Revue — April 7, 2017 at 5:34 am

SXSW 2017 Memories #3 – The ABCs of SXSW

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Since 2015, we have asked independent artists to share their favorite memories from their time at SXSW. In just a couple of years, this project has become one of our most popular features thanks to the growing interests of bands and singers from around the world. Forty-five artists participated in this year’s edition, and we’ll be sharing their memories over four days. Here are the links to the first edition and the second set of memories.

Today’s edition features Alex Napping, Ciaran Lavery, False Advertising, GGOOLLDD, Kane Strang, Lydia Ainsworth, Ofeliadorme, QTY, Sofi Tukker, The Velveteins, and Wyland. These are just snapshots of what they experienced. Click on their names to view their full memories and all their photos. Of course, we’ve included a mini-playlist that includes the music of today’s featured artists and bands.

Thanks to the internet and social media, acronyms are now considered words for many people. However, it’s still important to know the ABCs, and thanks to the 11 artists featured today, we get to review at least the first 11 letters of the alphabet.

Obviously, we start with the letter “A” which represents ACROBAT. For one showcase, Tucker Halpern of Sofi Tukker hung from the beams, pretending for a moment he was Simone Biles performing on the parallel bars. All his partner Sophie Hawley-Weld could do was watch and be AMAZED. Maybe he should have done something safer, such as…

 

…nab a free BACKPACK, which is a souvenir each member of The Velveteins were delighted to receive. We’re not kidding, they seriously love the free Jansports bags that were given to them. We just hope they’re better made than when we use to carry them to school. “B” could have also been used for “BAD ASS”, which we think Spencer Morphy, Addison Hiller, and Dean Kheroufi likely uttered a few times, like when they saw police officers on horses ride through a crowd. They may have also used this term…

 

…to describe the CANINE LOVE that New Zealand indie-rock star Kane Strang received. Being halfway around the world from home and missing his own dog, Strang and his manager queued in line for a long time just to get a couple of seconds with man’s best friend. Another “C” word that also applies to Strang is CHOKE, which is the term he used when he failed to say anything to Nardwuar. Well, maybe next year. If that doesn’t work, we hear that…

 

…the staff who work at DENNY’S near the Motel 6 are just lovely, according to QTY anyway. Kayla, in particular, became a dear friend of Dan Larder, Alex Niemetz, and their mates. The letter “D” actually is quite a popular letter in the band’s memories. They stopped in DALLAS en route to Austin, and there they saw Mykki Blanco at Club DADA. They gave shout outs to DREAM WIFE, DIRTY HIT, and DIY. Then there was the DUDE (ok, they used the word “prick”) who caused a stampede by yelling he had been shot. Safe to say at this moment they weren’t feeling…

 

ELATION, which is how False Advertising‘s Jen Hingley felt when passing through U.S. Customs. After reading and hearing the news about the dozen or so artists denied entry into the States, she was concerned that she, Chris Warr, and Josh Sellers would suffer the same fate. Fortunately, that didn’t happen, and instead they got to experience SXSW. Or for Josh, who was able to ESCAPE from reality for a moment while watching Living Body perform. Chris, meanwhile, was bursting with EXCITEMENT from meeting Steve Lamacq of BBC Radio and learning he had spun the band’s album. It’s possible this chance encounter has led to a…

 

… lifelong FRIENDSHIP, which is what rising indie artist Alex Napping will take home with her. Like many artists, she had heard of many of the musicians at SXSW and even communicated with them via email and social media, but it’s another thing to meet them in real life. Thanks to her label, the fantastic FATHER/DAUGHTER RECORDS, she will go home with a whole new network – or maybe FAMILY is more accurate – with whom she can connect for support, ideas, future gigs, and maybe a super-collaboration. Hopefully, though, Alex has no regrets and won’t be…

 

…eradicating any GHOSTS when she returns to SXSW, which is how Northern Ireland’s Ciaran Lavery spent his time in Austin this year. His story is extremely interesting and really two year’s worth of memories. In 2016, he was supposed to perform at Willie Nelson’s Luck Reunion, but a storm warning forced people to evacuate the grounds. He returned this year as a punter, but just being there again and getting the opportunity to “reenact” what his performance could have been was GRATIFYING

 

…and these “only in Austin” moments were shared by Lydia Ainsworth. For all the Teslas, after-parties, and free souvenirs, the Canadian producer and singer/songwriter found her oasis in the most unexpected events – a HOEDOWN at a dive bar outside of town. It wasn’t exactly a old-fashioned hoedown, but rather locals waltzing to the music of a local band as captured in the picture below. For a couple of hours, Ainsworth found musical HEAVEN, where it didn’t matter who you were, what your name was, or where you came from…

 

…even if that place is ITALY, which is where Ofeliadorme call home. Bologna, specifically. The ambient-electronic trio took their SXSW experience in stride, including being denied access into Wu-Tang Clan’s show. This was more than made up for during Agnes Obel’s performance, where the guys sitting behind them recognized them and complimented them for their gig from two nights ago! Talk about making a great first IMPRESSION!!! Music is indeed one of the few things on this planet that unites people…

 

…and it brought indie-rock band Wyland together with JAKARTA-based band Lightcraft. They hit it off so well they made a split single with them. In our best Keanu Reeves’ impersonation, “Whoa!” This probably shouldn’t be surprising because they guys are from JERSEY (that’s New Jersey) and their music is pretty uplifting. Their time in Austin was highlighted by many things: food, Colony House, VANS (the shoe), and an assortment of little things…

 

…but leave it to quirky electro-pop / dream-pop quartet GGOOLLDD to find the KARATS in SXSW. Literally, they found a “cool, gold dinosaur thing with a plant growing inside it.” Whether it was actual gold is unknown, but they have something to add to their ensemble. The one thing, however, that they will take with them for a long time is meeting up with a dude dressed in a unicorn outfit. For some, it might seem KITSCH, but in the context of SXSW, that man was KILLING IT.

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