In the music industry, the dividing line between those behind the mixing desk and those behind the mike can seem like the boundary between two nations. Different cultures, different personalities, even different languages. The divide is gendered, too, with far fewer women in the engineering and producing space, so a successful female producer who transitions to performer is bound to attract attention.

Lauren Deakin Davies has established an enviable reputation as a producer and sound engineer. Starting out as a 17-year old at Cream Room Sound Production, the self-confessed “massive nerd” took a while to notice that being a girl was something different until “it dawned on me that I was the only female record producer I knew!” Moving on a few short years, Lauren has added sessioning as a guitar and bass player and touring and backing vocals to her resume, so maybe it was only a matter of time before she stepped forward with her own sound.

Taking the stage name DIDI, a play on words from a popular abbreviation of her surname, Lauren is releasing her self-penned, self-produced, and self-released single, “Sorry”, today. DIDI is living proof that sisters can do it for themselves, and we are delighted to be premiering her debut here.

Energetic with a neo-punk edge, “Sorry” steps into the art-pop niche opened by Playing House with undeniable echoes of Alanis Morissette. DIDI’s vocals span the emotional chasm from wistful to challenging and back again, supported by guitars that ebb and flow effortlessly, raising the whirlpool of DIDI’s mood before setting it down in a reflection of shared responsibility. DIDI may claim to be sorry, but there’s righteous anger and a demand for acknowledgment in her song. #sorrynotsorry.

Keep an eye on DIDI’s Facebook | Twitter for details of where to grab your copy of the release. And expect more of DIDI’s artfully assertive compositions and fiercely provocative vocals in the near future, with more music following soon.

Image by Bellanova Photography

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