Since 2015, we have asked independent artists to share their favorite memories from their time at SXSW. In just a couple of years, this project has become one of our most popular features thanks to the growing interests of bands and singers from around the world. Forty-five artists participated in this year’s edition, including The National Parks.

The band from Provo, Utah are balancing new-age Americana / folk-pop with the classic sounds of the US southeast. While their music will stir the soul, they’re careful to not over-exaggerate the emotion that so many similar bands tend to do. It is this restraint and attention to detail, which they showcased on their 2016 album, Young, that separates The National Parks from their contemporaries. No wonder people flocked to see Brady Parks, Sydney Macfarlane, Megan Taylor, John Hancock, and Doug Patterson while they were at SXSW, but this wasn’t the band’s sole memory.

In addition to having a packed house for our official showcase at The Hideout, some highlights included:

  • An oddly intense, band dance off before our set on the roof of The Westin (see photo)!
  • Watching Planet Earth at nights in the hotel after long wonderful days of walking and shows.
  • Hanging with the good people from Frenship and watching them take SXSW by storm.
  • Eating almost exclusively at Chi’Lantro and Burger Bar for an entire week.
  • Watching Francis from Francis and the Lights break the neon Levi’s sign while climbing up the wooden backdrop during his set.

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