SXSW — April 6, 2017 at 5:00 am

SXSW 2017 Memories – The Velveteins

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Since 2015, we have asked independent artists to share their favorite memories from their time at SXSW. In just a couple of years, this project has become one of our most popular features thanks to the growing interests of bands and singers from around the world. Forty-five artists participated in this year’s edition, including The Velveteins.

If you have not heard of The Velveteins, particularly those in Canada, now is the time to discover the Edmonton trio, who have the potential to reach the same levels of popularity of Tokyo Police Club. However, their music is a touch whimsical, more surf-rock oriented, and a bit oft-kilter, which sounds like another great Canadian indie artist and former Edmontonian, Mac DeMarco. Like indie’s joker, The Velveteins’ (Spencer Morphy, Addison Hiller, and Dean Kheroufi) memories are a little humorous (we’re sure there are hidden meanings in each memory).

1) We got to see the Lemon Twigs at Hotel San Jose one afternoon, and they blew our minds. All of us are pretty big fans of their record – but live they amplified their weirdness to a cosmic level.

2) When we got to Austin we were delighted to find that artists get free Jansport backpacks. We love our Jansports! (editors’ note: we miss the days we were carrying Jansport backpacks.)

3) The nighttime was so hectic in the downtown that at one point, I remember seeing like 6 police officers on horses stampede off into the night through the crowded street – and I remember thinking to myself “That’s pimp!”

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