One of the most difficult things for a person to do is be honest with himself. This means being open to criticism and being self-critical, realizing that maybe what he’s doing isn’t quite working. For an artist who opens up her soul and heart for everyone to hear, it can be devastating to accept that one’s art hasn’t appealed to a wider audience. But this is the time to understand, learn, and create. Radiohead’s debut album, Pablo Honey, for instance, received average scores, and the legendary band even admitted at the time the record wasn’t very good. Their next three albums were The Bends, O.K. Computer, and Kid A, which just happen to be three of the all-time great LPs.

Italian-born, London-based Alessandro Ciminata is his own biggest critic. Early in 2016, he commenced his solo career, which centered around melancholic indie-folk and folk music. His initial singles fell between the nexus of José González and Parachutes-era Coldplay. Although the songs were pleasant, they didn’t create the impact Ciminata was expecting, so back to the drawing board he went. Instead of rushing to release new material, he took the year to experiment, write, and reinvent. Earlier this year, he released “Last Call”, an electronic-driven, Jack Garratt-esque number that represented a huge change in sound and had The Line of Best Fit take notice.

Ciminata, though, wasn’t finished with the transformation. His latest single, “Demons”, showed a whole another dynamic. It showcased a singer-songwriter who could create breathtaking, cinematic, and compelling dream-folk music akin to Bon Iver and S. Carey. Furthermore, Ciminata’s voice is richer, fuller, and dreamier. Not only had he demonstrated another part to his complexity, he also found his voice.

The struggle to overcome his fears and move forward is the focus of “Demons”. And how else to see one’s pain, agony, and stress than to look into their eyes. They are the entry point into a person’s soul, and they often reveal everything. Understanding this, Ciminata’s music video for “Demons” only shows the eyes of about fifteen people, and each pair elicits a different emotional response. It’s a simple video, but incredibly striking in its impact and beautiful to watch. Today, we have the fortunate of unveiling it to the world today.

View the video below. The audio for the song is also provided.

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