RIYL: Tennis, Eleanor Friedberger, Julia Jacklin

Singer-songwriter Rachel Rufrano, who releases music as Rufrano, creates music that hits the sweet spot that so many of the artists we love hit. Her music is a mix of different eras and styles, but usually leaning to the mesmerizing indie pop-rock side. The Long Beach, California-based artist’s voice is inviting, and her songwriting is intelligent. In 2019, she released a 5-track EP called It Looks, and it was a true hidden gem.

On July 31st, Rufrano will release another EP, the 4-song Soft Nature. It’s an EP described as one that “challenges ideas about love, monogamy, and the expectations put on women to make finding love a priority”. It’s that determination – to challenge norms and ask the right questions – that helps make her new single “Patience” stand out. Today, we have the privilege of premiering its video.

“Patience” is a stellar track. Rufrano’s dreamy reverbed vocals stands at the forefront while a thick, jangly layer of guitar hums behind. Add in an infectious keyboard part and a wonderfully sublime closing, and “Patience” is taken beyond infectious levels. The lyrics are witty as well, as Rufrano asks, “How can I get any closer? / Pretty soon I’ll be standing on the other side”. The video is charming as well, as Rufrano shows off a variety of looks underneath some interesting lighting and scenery changes. It’s a simple but effective introduction to a very creative artist.

Pre-order, Soft Nature, on her Bandcamp.

The music video for “Patience” was directed by Matt Garza, produced by Kevin Lachman, and its Director of Photography was Matthew Pothier.

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