RIYL: Tennis, Eleanor Friedberger, Julia Jacklin
Singer-songwriter Rachel Rufrano, who releases music as Rufrano, creates music that hits the sweet spot that so many of the artists we love hit. Her music is a mix of different eras and styles, but usually leaning to the mesmerizing indie pop-rock side. The Long Beach, California-based artist’s voice is inviting, and her songwriting is intelligent. In 2019, she released a 5-track EP called It Looks, and it was a true hidden gem.
On July 31st, Rufrano will release another EP, the 4-song Soft Nature. It’s an EP described as one that “challenges ideas about love, monogamy, and the expectations put on women to make finding love a priority”. It’s that determination – to challenge norms and ask the right questions – that helps make her new single “Patience” stand out. Today, we have the privilege of premiering its video.
“Patience” is a stellar track. Rufrano’s dreamy reverbed vocals stands at the forefront while a thick, jangly layer of guitar hums behind. Add in an infectious keyboard part and a wonderfully sublime closing, and “Patience” is taken beyond infectious levels. The lyrics are witty as well, as Rufrano asks, “How can I get any closer? / Pretty soon I’ll be standing on the other side”. The video is charming as well, as Rufrano shows off a variety of looks underneath some interesting lighting and scenery changes. It’s a simple but effective introduction to a very creative artist.
Pre-order, Soft Nature, on her Bandcamp.
The music video for “Patience” was directed by Matt Garza, produced by Kevin Lachman, and its Director of Photography was Matthew Pothier.
Share This Article On...
Follow The Revue On...